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MI Website Rebuilds
Project
Reusable website rebuild framework focused on clean layout, performance fundamentals, and conversion-oriented structure.
Key Highlights
- Designed reusable sections/components for rapid rebuild iterations
- Built clear information hierarchy and CTA placement for conversion flow
- Emphasized performance/accessibility basics with semantic markup
- Structured codebase for easy customization and future client projects
Problem
Small businesses often have outdated sites with unclear messaging and weak conversion paths.
Solution
Created a repeatable rebuild framework with clear hierarchy, focused CTA placement, and clean section structure.
Technical Challenge
Balancing reusability with enough flexibility for different client layouts and goals.
Technical Solution
Built modular sections with consistent spacing and typographic scales, plus simple configuration points for swapping content and layout variants.
Results
- Repeatable system for shipping clean client-facing sites quickly
- Improved clarity and scanability through structured section design